When you are working on your sales letter make sure you include bonus offers to your potential customers. These bonus offers should be of great value to your web site visitors and entice them to purchase your product.

Why should you include bonus offers?
The purpose of bonus offers is to create a buying frenzy from your web site visitors. When your visitor is viewing your sales copy they may or may not be ready to purchase your product. The purpose of bonus offers is to push the prospect over the edge and help make the discussion. Bonus offer should add that extra value to your product so your customers have no other choice but to buy your product!

What type of bonus offers can you give away?
A great bonus offer can be anything that will add more value to your product. Here are some examples of bonuses that you can create or find on the web.

• Informational ebook's: Any ebook relating towards your market can work. Audio or Video eBook's usually add higher value.
  
  
• Resell Rights: If you can find any resell rights to giveaway as bonuses these work great as well. You can create your own or find these type of products elsewhere.
  
  
• Audio: Audio's can be great to use as bonuses. The most effective type of audio's are recorded teleseminars from top authority speakers in your niche.
  
  
• Software: Software products add great value to any sales letter. You can create your own by hiring a freelancer or purchase giveaway rights from other software that already have been developed.

How should you display bonus offers in your sales page?
There are a few points to remember when you are marketing with bonus offers.

1. Always display the value of your bonus offer. For example: If you're offering an ebook that usually sells for $25.00 then the value would be $25.00 This will give your prospect that satisfaction that you offers actually do have "real" value.
   
   
2. Display images of the bonus product. If you have an ebook, software program, or audio bonus try to always display an image of that product. This helps give a visual aid to your prospect.
   
   
3. Make sure your bonuses stand out. Look at this below example and notice how I use colored tables to make this content stand out more from the white background of this page.

Bonus Offer Example!!

As you can see in this (above) example of a bonus offer I show a picture, a bonus headline, some descriptive text and the value of the bonus product. I have also placed all this marketing information inside of a yellow table so it will stand out on this white background.

Usually the more bonus offers will increase the value of your product and entice your prospects to buy even that much more. Remember: test, test, and re-test when you're marketing with bonus offers!

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